How do you pass the time when you’re sitting at traffic lights? Lots of people use the time to look at license plates and check out the bumper stickers. Perhaps you can relate to this pastime. You probably pay particular attention to the interesting or amusing ones. Most of us are influenced by those bumper stickers more than they think. As the owner of a business, you can capitalize on this opportunity.
One of the biggest inexpensive advertising marks today is custom bumper stickers. You can put anything on them, but most people strive for a name, web address, and a clever slogan or saying to go with it. They’re basically providing you with a conversation piece later in the evening. Just think about it for a minute. You see a bumper sticker like this while sitting at a stop light. When you’re at home eating dinner you tell your spouse or kids. The following day they tell a few people and before you know it, the word of mouth is spreading like wildfire. Eventually though it comes across someone (if not you) that becomes a new customer.
However, before you get to this point you have to catch their attention. So the idea is to be able to stand out. In order to do this and use to your advantage we’ve listed a few things for you below:
* Use Color – Using color on your bumper sticker can help it stand out. Just don’t use an irritating color. You want to elicit a positive reaction.
* Brand It – Be sure to incorporate your logo or other branding on your bumper sticker. You want people to immediately associate the sticker with your specific business. Instant recognition is your goal.
* Put It Where They’ll See It! – Placement is everything. Be sure your bumper sticker is in a visible area. And be sure you don’t have too many other bumper stickers on your vehicle crowding out your message!
* Make Sure It’s Readable – Use a clear, easy to read font. Make sure the letters are large enough to see it from a car length away. People must be able to see it and read it.
*Easy to Remember- Just like the big websites today have “one-word” names (Yahoo, Google, MySpace, etc.), you should keep yours short and clever as well. Doing this will allow people to remember it easier, which in turn will be easy to pass along to others.
Suppose you live in a city with a population of about 200,000. If your vehicle-and your bumper sticker-sat at each of four traffic lights for a few minutes each, how many people do you think might be exposed to your business? Even though those people may not remember your message immediately, you’ve planted a seed. Later they may think about you and your business and they could become your next and newest customer.
Later on down the road they may come across your branding again and recognize who it belongs to from the bumper sticker. Then again, maybe it’s just a random memory stimulation while washing dishes. Whatever the case may be, you’ve just become a little more familiar to those around you. Plus, all the customers and potential customers that are soon to follow.
About the author: Mr Buck Thompson suggests bumper stickers as a smart marketing tactic that can broaden your reach with stickers.
